Website platform comparison

Ratings reflect my experience and focus on small-to-medium businesses looking for ease of use and flexibility

  
      Feature / Aspect
      Squarespace
      Wix
      Webflow
      Framer
    
      Ease of Use
      
        ★★★★★
        Very intuitive drag-and-drop; simple for non-tech users but flexible for advanced customization.
      
        ★★★★☆
        User-friendly but interface can feel cluttered.
      
        ★★★☆☆
        Steep learning curve; technical setup needed.
      
        ★★★★☆
        Smooth UI but some advanced options still new.
      
      Fully Custom Design
      
        ★★★★☆
        Highly customizable with Fluid Engine; further control via CSS, HTML, and JavaScript.
      
        ★★★★☆
        Many templates; moderate customisation.
      
        ★★★★★
        Pixel-perfect control for advanced designers.
      
        ★★★★★
        Modern visual design, fluid layouts, motion-friendly.
      
      E-commerce
      
        ★★★★☆
        Great for small-to-medium stores, subscriptions & POS included.
      
        ★★★★★
        Comprehensive store features out of the box.
      
        ★★★★☆
        Large catalogs & custom checkouts possible.
      
        ★★★☆☆
        Limited natively; requires plugins.
      
      SEO Tools
      
        ★★★★★
        Built-in SEO tools cover most use-cases effortlessly.
      
        ★★★★☆
        Good SEO but may need app extras for advanced needs.
      
        ★★★★★
        Advanced control for experts.
      
        ★★★☆☆
        Basic tools only.
      
      App / Plugin Market
      
        ★★★☆☆
        Extensions library growing steadily.
      
        ★★★★★
        Huge marketplace.
      
        ★★★☆☆
        Integrations via Zapier/APIs.
      
        ★★★☆☆
        Small plugin ecosystem.
      
      Client Editing
      
        ★★★★★
        Extremely simple for clients to update content & images.
      
        ★★★★★
        Also easy; many editing tools built-in.
      
        ★★★☆☆
        Steeper learning for non-tech clients.
      
        ★★★★☆
        On-page editing robust but still evolving.
      
      Animations / Interactions
      
        ★★★★☆
        Built-in effects plus custom code for more.
      
        ★★★☆☆
        Basic effects; advanced ones limited.
      
        ★★★★★
        Industry-leading control & effects.
      
        ★★★★½
        Advanced motions baked in, but less granular than Webflow.
      
      Overall Rating
      
        ★★★★½
        Best choice for small-to-medium businesses and non-tech clients.
      
        ★★★★☆
        Good all-rounder, especially for stores.
      
        ★★★★½
        Great for advanced designers needing full control.
      
        ★★★★☆
        Design-focused, modern, still maturing.

Feature information current as of September 2025, based on official Squarespace, Wix, Webflow, and Framer feature pages

Why I recommend Squarespace:

After comparing these platforms side by side, Squarespace consistently offers the best balance of ease of use, built in ecommerce, and client friendly editing.

My fully custom Squarespace builds give you the unique look and flexibility people associate with Webflow or Framer but without the steep learning curve or ongoing technical headaches, making it easy for clients to manage and update their own sites.