Proven website structure that gently guides clients


Limited number of clients. Work directly with Alan


HIPAA-aware & accessibility-conscious

Digital support for therapy practices.

I help therapy practices manage their website, email, and social media as one system.

Keeping your online presence up to date and consistent over time without adding to your workload.

No pressure. Just a simple conversation.



Proven website structure that gently guides clients


Limited number of clients. Work directly with Alan


HIPAA-aware & accessibility-conscious

How I support your practice

I help therapy practices manage their website, email, and social media as one system so everything stays consistent over time.

This means:

Helping the right clients understand your work clearly
Supporting your practice as it grows
Maintaining steady online visibility without increasing your workload
Being a reliable long term partner for your digital presence

Website design & ongoing support

HIPAA-aware, accessibility-conscious websites with clear navigation and a proven structure, maintained and improved over time.

Ongoing social content support

Short form video and visual content planned, created, and managed to support steady growth while respecting clinical ethics and boundaries.

Email marketing support

Campaign planning and structured email systems that keep your practice visible, nurture relationships, and stay consistent over time.

Professional look, clear messaging

A cohesive visual system and clear messaging that help visitors quickly understand who you help and what the next step is.

Homepage Example for Clinical Practices

A sample homepage design showing how a therapist or group practice website can be clearly structured, written, and presented.

This framework is designed to scale, whether for a solo clinician or a growing multi-therapist practice.

What this example highlights:

  • Calm, plain-language messaging for prospective clients

  • A simple, intuitive structure

  • Clear, low-pressure calls to action

  • HIPAA-aware, accessibility-conscious design choices

  • Flexible structure that adapts to multi-clinician and group practices

Designed for marketing and informational use only. Sample content shown.

Alan, a digital designer and marketer specializing in HIPAA-aware websites and digital marketing for therapists, with client feedback displayed.

Why work with me?

I’ve spent the past few years working directly with a multi-therapist practice, managing their website, email, and social media as part of their team.

Because of that, I understand what therapy practices need from their online presence:

Support growth without creating extra work
Maintain client trust and professional credibility

I focus on structured digital support that keeps everything aligned so your website, messaging, and marketing stay consistent over time.

You work directly with me, not a rotating team or multiple people handling different pieces of your marketing. This keeps communication simple and your online presence cohesive.

My approach is steady and low pressure. I focus on keeping your digital presence running smoothly in the background so you can focus on your clients.

I’m currently looking to support another therapy practice in a long term role.

Alan delivered an outstanding result, providing us with a fresh, modern look — and consistently met deadlines, often completing tasks ahead of schedule.
Dr. Allen Weg
Dr. Allen Weg, Founder
Stress & Anxiety Services
Alan is easy to work with, gives clear and customized guidance, and helps therapists connect with the people who need them most.
Devon Layfield, LCSW
Devon Layfield, LCSW
Stress & Anxiety Services
He interpreted our vague ideas well and came up with solutions when the website didn’t work the way we wanted.
Dr. Caroline Fisher
Dr. Caroline Fisher, Principal
Germane & Wise
Blue shield icon representing privacy-first, HIPAA-aware digital design for therapists and wellness professionals.

Privacy & professionalism

Many designers focus on visuals or marketing tactics. Fewer understand the specific needs of therapists and licensed healthcare professionals, where trust, boundaries, and discretion matter.

I provide practical, privacy-conscious website design and digital support built specifically for clinical practices. Every decision is made to support growth while protecting trust and reducing unnecessary risk.

Privacy-conscious website approach:

Websites are designed using HIPAA-aware, privacy-conscious practices for therapists and licensed healthcare professionals.

They are built for marketing and informational use only, with clear boundaries between public-facing websites and clinical systems.

Behind the scenes, this includes:

  • Website structure designed to avoid collecting sensitive health information

  • Clear separation between the website and third-party clinical platforms, such as EHRs or secure scheduling systems

  • Accessibility-conscious navigation, readable text, and properly labeled images and links

  • Clear, plain-language privacy guidance explaining how the website should and should not be used

Privacy-Conscious Data

Websites are delivered with HTTPS enabled and include clear guidance discouraging visitors from sharing sensitive information through unsecured channels.

Thoughtful Forms and Contact

Contact forms are intentionally minimal, collecting only non-clinical information and directing visitors to secure third-party platforms when appropriate.

Privacy-First Analytics

Optional privacy-focused analytics tools can be used to understand overall performance without collecting personal identifiers, IP addresses, or health-related data.

Clear Privacy Communication

Privacy policies and on-page language clearly explain what the website does and does not do, helping reduce accidental data sharing.

Note: These practices support HIPAA-aware, privacy-conscious, and accessibility-conscious websites. They do not constitute HIPAA compliance, legal certification, or medical-grade data security.

Case study highlights for mental health practices

Thoughtful websites, branding, and social media designed with privacy and professional standards

Mental health consulting firm

Germane & Wise

About the client:

Germane & Wise is a mental health consulting firm serving healthcare providers, clinic managers, and behaviorists.

Before:

My role:

Refreshed the homepage design and brand presentation, improving layout, messaging hierarchy, and visual consistency while aligning the site more closely with Germane & Wise’s mission and B2B audience.



After:

Key improvements:

  • Clear, benefit-driven hero messaging

  • Earlier placement of social proof to build trust quickly

  • Streamlined content structure with a defined user flow

  • Updated typography and color palette for a more modern, professional tone

Before:


Germane & Wise original logo in deep burgundy and muted gold with dated typography.

#842A2B

#D0B576

After:

Germane & Wise refreshed logo with DM Serif Display typography and updated palette of slate blue, muted gold, soft aqua, and deep indigo.

#4E3E84

#80C3D0

#5A7E87

#D0B576

Client feedback:

“Alan was very helpful and responsive. He came up with different solutions when things didn’t look or act on the website quite the way we wanted to. He interpreted our vague ideas well. He gave us useful references to use later. We will continue to work with him.”

Dr. Caroline Fisher
Dr. Caroline Fisher, Principal
Germane & Wise

Psychotherapy practice

Stress & Anxiety Services

About the client:

Stress & Anxiety Services of New Jersey is an independent psychotherapy practice with a multi-therapist clinical team.


My role:

I managed their social media presence end-to-end, developing a thoughtful content strategy and creating short-form videos and visual posts tailored specifically for mental health audiences. All content was designed to remain professional, approachable, and appropriate for sensitive topics.

This included strategy, content creation, ongoing optimization, and performance tracking across multiple platforms.


Key improvements:

  • Increased visibility across YouTube, Instagram, TikTok, Facebook, and LinkedIn

  • Substantial growth in website traffic, visits, and overall exposure

  • One short-form video exceeded 118,000 views, extending reach well beyond the existing audience


Client feedback:

“Alan delivered creative social media videos punctually and effectively. He is professional, courteous, and genuinely invested in our success, always accessible and taking the time to ensure thorough communication.”

Dr. Allen Weg
Dr. Allen Weg, Founder
Stress & Anxiety Services

Thoughtful digital support for your practice

I design calm, professional websites and provide ongoing social media and email marketing support for therapists and licensed healthcare professionals.

Everything is built with privacy and accessibility in mind from the beginning, so your online presence supports your work without adding stress or unnecessary risk.

Note: Services are delivered using HIPAA-aware, privacy-conscious, and accessibility-conscious practices where applicable. This does not constitute HIPAA compliance or formal accessibility certification.