Social Media Management for Stress & Anxiety Services of New Jersey
Short-form videos created for this client reached far beyond their subscriber base, with one video hitting 87k views and counting, boosting traffic and engagement across YouTube, Instagram, TikTok, and the client’s website.
In addition to Shorts, I created still and animated posts to maintain a consistent brand presence, engage the audience, and support overall growth across social platforms.
Company:
Stress & Anxiety Services of New Jersey is an independent psychotherapy practice based in New Jersey.
What the client wanted:
They sought my expertise to elevate their social media presence and increase traffic. To achieve this, I developed a comprehensive plan that included:
Social media audit
Competitor analysis
Formulation of the social media strategy
Creation of engaging creative short-form videos
Production of captivating still and light animated posts
Proactive social interactions
Tracking of key performance metrics
The Result:
Based on the analytics report from September 2023 to February 2024, during the period I managed their social media accounts, I achieved the following results:
Facebook impressions: Increased by 136.98%
LinkedIn impressions: Increased by 185.76%
YouTube impressions: Increased by 385.31%
For Instagram and TikTok, I started brand new accounts for them, resulting in significant growth across the board.
Additionally, due to my social media contributions:
Website traffic page views: Increased by 389.85%
Visits: Increased by 779.87%
Visitors: Increased by 841.27%
Impressions from multiple platforms, Sept 2023–Feb 2024 (Metricool data)
Website performance growth, Sept 2023–Feb 2024 (Metricool data)
Client Feedback:
“I am writing to share our positive experience working with Alan over the past several years. Our independent psychology practice, comprising over 10 therapists, initially hired Alan as our website designer. In 2020, we undertook a complete redesign of our website, which had remained unchanged for over a decade—a substantial project. Alan delivered an outstanding result, providing us with a fresh, modern look. He consistently met deadlines, often completing tasks ahead of schedule.
As someone not well-versed in online presence or marketing, I greatly appreciated Alan's guidance on layout, aesthetics, and useful links. He introduced ideas I would never have considered. Even when I requested changes to his designs, Alan remained professional and courteous, seamlessly accommodating my preferences while maintaining his high standards.
A few years later, we engaged Alan to enhance our social media presence. He delivered creative videos and ad campaigns, always punctually and effectively.
Beyond his technical expertise, Alan is a pleasure to work with. He is professional, courteous, and genuinely invested in our success, as if promoting his own company. Unlike other technical professionals who are hard to reach, Alan is highly accessible, promptly responding to texts and emails. He always made time for thorough discussions, ensuring I never felt rushed.”
- Dr. Allen Weg, Stress & Anxiety Services of NJ
“Collaborating with Alan on the social media videos for our clinical mental health practice was a seamless and positive experience. He was consistently professional and approachable, and he responded to any suggestions or questions we had.
Alan's editing skills significantly improved the quality of our social media content, making the videos more engaging and visually compelling.
Alan's guidance and development of a content strategy was both insightful and actionable. He provided an individualized marketing plan along with helpful resources. His advice helped us refine our messaging and create posts that truly resonated with our audience.
This was especially important for our practice as it allowed us to better support and connect with those in need. I would highly recommend Alan to those who are hoping to improve their social media presence.”
- Devon Layfield, Stress & Anxiety Services of NJ